A facebook page with sustained growth of fans and fan participation is an interesting metric shows that the work is being done on Facebook is working. However, the vast majority of this growth is not achieving expected.
So the most common questions I do get entrepreneurs, independent professionals and small businesses are:
Why is the number of fans of my page on Facebook does not grow faster?
Why fans are not involved?
After explaining everything round about a fresh and valuable content and that the goal of social networking is based on NO in promoting interaction, leave new questions:
What we do not understand about them?
Did not quite understand how the user interacts with a page or consumes its content?
Do we know where this interaction happens, the Page or the News Feed?
Do we see one "like" as a compromise, rather than seeing it as they want to know what we do?
Are we leveraging all the available features and tools to achieve growth and interaction?
Obviously each community on Facebook is different, either by the industry, for the purpose of the product, the degree of loyalty and brand positioning. That's why I'm going to reveal 13 reasons why your not growing Facebook community.
1. Lack of TrainingIf you do not want to delegate the role to grow your business presence on Facebook to a trained professional as a Community Manager , you'll have to know how to how to interact on Facebook and different ways to get more "likes" and "fans ".
Ask yourself, Do what I'm doing? or am I using the right strategies? If you do not know well, I recommend the course Facebook Marketing Expert will help you a lot.
2. Do you have a professional profil and persuasiveYou've gone to see 'Is your Facebook page quickly shows dedicated and what your potential fan will receive in return for clicking on the button "Like"?.
It is important that you consider that there are millions of pages on facebook, and that yours has to make a difference. And visitors who arrive at your page should captivate and encourage them to become a fan. I recommend the
Facebook Timeline Pro.
3. Have not in your Applications Viral PageYour Facebook page should be a promotional tool and someone who has a lot of power to gain fans are your current fans. So you should make available tools for your website viralitation from your contacts, and network of contacts.
Use the scenarios put persuasive applications, applications suggest to my friends, contest, promotions, etc.. Custom applications are tools that should not miss on your page in facebook
4. No These Promoting Your Page
Facebook offers tools that help us promote our page from other websites. Got the Like button, the comments on your blog and box fans. Even applications!
Today your potential fan need not go to Facebook to be clicked on the button "like", and this is something that we must seize. You can also promote your website on your business cards, on posters in your office and even in the signature of your emails.
5. Your do not Regularly Publications
When someone becomes a fan of your page regularly expected value content. At some point became a fan for this reason, so if you do not regularly be losing that bridge you have created. With this I am not saying you have to post things all the time.
Develop a plan and pursue publication. One or two posts per day should be sufficient, then observe how people react and adapt. Find a balance of publications without disturbing your fans.
6. Your Postings are Automated
I see more and more people that automate the publication of their content through platforms like HootSuite, Ping.fm or integrating Twitter with Facebook. In Facebook you have to do it manually. This is the first lesson I give to my students that form in facebook marketing.
There are many reasons why I recommend it, either by the EdgeRank or because public Twitter much more than Facebook. Remember Twitter and facebook are two platforms with completely different communities.
7. Lack of Calls to Action
If not get your fans with calls to action to participate, they will not. Ask them openly to participate and share their thoughts and content. Ask questions at the end of each publication, put the end "Your Friends", "Give to Me Gusta if you worked", etc..
An interaction can start if you share your thoughts on the subject in question. Do not just send a link, everybody does already. What sets you apart from the rest?
8. Public Not in Different Formats
Unlike Twitter, which publishes text messages, Facebook gives you the option of publications in different formats: video images etc.. And all this without having to follow a link and leaving your page. Your fans are more involved with visuals . There is a lot of content you can share.
9. No Content Quality Public
Obviously this is a reason for any social environment. Especially when it comes to sharing other people's content, sometimes we make the mistake to share stuff that's not relevant to our community or not good enough. People have to see it as a good thing, or at least good.
So is that if you share any content with your Facebook community is really good to ask yourself, will it be useful for my community?. Without quality content will not have many fans, and do not have much interaction.
10. Do not interact with your fans
Want to grow your page, and the few fans that interact not see your answer? If so DO NOT COME BACK to.
You must be aware of the comments and to respond quickly. I'm not telling you to respond to two minutes, but at least this response the next day or the same day.
A good way is that when someone writes a comment on your site, send you email alerts, in this way you can react in a timely manner. Facebook does not have this feature, so I recommend using HyperAlerts, since you can configure the application to do so. If you want to build an engaged community, this is a strategy that gives very good results.
11. You do Wrong Times Publications
Much has been said about the best times to post content, but this is something that you must calibrate. There are many recommendations, but you know better than anyone that schedules your posts have more interaction.
And if you do not, it is time to start to try and find out. Because if you do not know a publication has a life time of approximately 3 hours.
You can also use the "Split" to bring your publications to a target audience determined by the schedule.
It is vital to know which time most of your community is connected to Facebook so you can find more interaction with your posts. This is a game of trial and error as it depends on the sector, world regions and seasons. Lean on the Facebook Insights.
12. No you analyze your Community
Facebook gives us a pretty robust analytical tool where you can see the number of "likes", the number of "I do not like", the percentage of acceptance of your publications and many more options.
Using this tool you will notice many mistakes you comment to correct, as well as the good things you do and empower.
You should check this tool often to go calibrating your actions on this network.
13. You Support Off on Other Social Networks
If you have your business profile on Twitter, Google Plus, Pinterest and LinkedIn would be an excellent idea to encourage your followers to also follow you on Facebook. You could also post the content of your Facebook page and other social networks and encouraging interaction of two or more channels. The great advantage is to leverage the virality of other social networks in favor of your presence on Facebook.
